It’s probably pretty safe to say that most of us participate actively on a variety of social media applications (probably more often than we should). Additionally, many of us went through high school and likely even some college – so we’ve all had to write our fair share of papers. Why is it so difficult to blog, even casually, then? I know I’m not alone on this.
Social media sharing is probably easier for most people because, for one thing, social media platforms are designed to make sharing simple. Whether that means limiting what you share to photos, restricting your character count, etc. There’s really no pressure around the content that you share on those platforms. You can post about literally anything you want – from daily complaints about XYZ to photos of every meal you’ve ever eaten since the dawn of the camera phone.
Posting on your blog/website, on the other hand, feels so much more “official”. Even if it really isn’t. It often can feel like you’re publishing a legitimate resource for all to read and scrutinize – so everything has to be perfect.
On top of that, there’s always the debilitating feeling that everything there is to say about any given topic has already been said – and at least 10x better than I can articulate it. This, of course, is a form of Imposter Syndrome and is absolutely false, in reality. The irony of that is – for me personally, at least – when I am learning something new, I actually prefer to pull information from multiple resources to get a variety of different takes on that topic. While each resource may cover a lot of the same general things, there’s always something new to take from each individual’s unique perspective.
The truth of the matter is that none of us really knows “it all” – even though it may feel that way at times. We’re all constantly learning and evolving – especially in this industry. That’s what makes things so exciting! You don’t need to be an “expert” to share what you are learning – whether that be by speaking at a conference or simply posting on your own blog.
The bottom line is, no two people will experience something in quite the same way. What you learn and take away from an experience is unique only to you. So, even if something has already been written about many times over, only you can share your experience from your own, very unique, perspective.
Now, perhaps I should learn to take my own advice.