It's easy to keep adding features to a product based on the instincts or personal desires of the contributors. This usually results in features or flows that no one asked for or particularly needs. Most open source products tend to operate this way. Fortunately, as open source projects gain popularity, the folks building and using … Continue reading Let’s meetup
Taxiing home after my first Automattic Grand Meetup in Whistler, I was happy to get to know my driver Mohamed. He has been running his family business for over 20 years and also drives a taxi to help make ends meet. Like me, he has three kids and we spoke about them at length. We … Continue reading Crossing the digital divide
I recently attended my first remote design sprint at Automattic. It ran over a two week period and was attended by fellow designers, developers, data scientists, happiness engineers, and marketers. Together we created two prototypes and tested them out with real customers. I found the experience to be both rewarding and inspiring. We came up … Continue reading Recruiting participants for remote user tests
In my last post, I wrote how we use interviews to learn about our customers. They allow us to ask them questions and in their responses we find insights and get inspired. In this post, I’d like to share some other ways we build empathy for the people using our products. Support Rotation 💬 It starts … Continue reading How we build empathy for our customers
Would you like to read this post in English? Google Translate does a pretty good job translating it! Automattic es conocida por sus productos más visibles: WordPress.com, Jetpack, WooCommerce, Simplenote... Herramientas utilizadas por millones de usuarios, en las que trabajamos a diario (¡y duramente!) para mejorar. Pero en Automattic no solo desarrollamos las herramientas que todo … Continue reading La personalización como feedback
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