Crossing the digital divide

Taxiing home after my first Automattic Grand Meetup in Whistler, I was happy to get to know my driver Mohamed. He has been running his family business for over 20 years and also drives a taxi to help make ends meet. Like me, he has three kids and we spoke about them at length. We …

How we build empathy for our customers

In my last post, I wrote how we use interviews to learn about our customers. They allow us to ask them questions and in their responses we find insights and get inspired. In this post, I’d like to share some other ways we build empathy for the people using our products. Support Rotation 💬 It starts …

Design-led Product Management

Within the WooCommerce division at Automattic we've been taking a design-led approach to building products. What does this (design-led) mean? It means we start with empathy, focus on the experience, and emotions (how a person feels about product/service). We work on understanding the people using our products – their problems, needs, and goals – and …

La personalización como feedback

Would you like to read this post in English? Google Translate does a pretty good job translating it! Automattic es conocida por sus productos más visibles: WordPress.com, Jetpack, WooCommerce, Simplenote... Herramientas utilizadas por millones de usuarios, en las que trabajamos a diario (¡y duramente!) para mejorar. Pero en Automattic no solo desarrollamos las herramientas que todo …

Connecting the Dots with Stakeholder Interviews

Recently, I was asked to lead the design and experience of purchasing and owning a domain with WordPress.com. Here's my stream of consciousness as I began to survey the task ahead: Day 1: > Leading design for domains? Exciting! 😀 > We launched WordPress.com/domains recently. There is already some momentum behind domains and great growth …