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In my last post, I wrote how we use interviews to learn about our customers. They allow us to ask them questions and in their responses we find insights and get inspired. In this post, I’d like to share some other ways we build empathy for the people using our products. Support Rotation 💬 It starts … Continue reading How we build empathy for our customers
Within the WooCommerce division at Automattic we've been taking a design-led approach to building products. What does this (design-led) mean? It means we start with empathy, focus on the experience, and emotions (how a person feels about product/service). We work on understanding the people using our products – their problems, needs, and goals – and … Continue reading Design-led Product Management
Automattic es conocida por sus productos más visibles: WordPress.com, Jetpack, WooCommerce, Simplenote... Herramientas utilizadas por millones de usuarios, en las que trabajamos a diario (¡y duramente!) para mejorar. Pero en Automattic no solo desarrollamos las herramientas que todo el mundo conoce. En nuestro día a día también necesitamos herramientas internas, mucho más pequeñas pero básicas … Continue reading La personalización como feedback
Recently, I was asked to lead the design and experience of purchasing and owning a domain with WordPress.com. Here's my stream of consciousness as I began to survey the task ahead: Day 1: > Leading design for domains? Exciting! 😀 > We launched WordPress.com/domains recently. There is already some momentum behind domains and great growth … Continue reading Connecting the Dots with Stakeholder Interviews
