Don’t forget the emails

Have you ever signed up for a new site or product, forgotten about it, only to remember later when you check your inbox and see the welcome email? What if that email looked nothing like the service you signed up for? It would lead to a lot of questions in your mind, rather than a …

Connecting the Dots with Stakeholder Interviews

Recently, I was asked to lead the design and experience of purchasing and owning a domain with WordPress.com. Here's my stream of consciousness as I began to survey the task ahead: Day 1: > Leading design for domains? Exciting! 😀 > We launched WordPress.com/domains recently. There is already some momentum behind domains and great growth …