Remote Workshopping: Facilitating a KJ Technique, Fully Remote

As a designer working in a fully remote team, I often get the question on how certain common design activities happen in remote environment. In some cases, the answer is to just reframe the problem taking a different approach, or to just meet in person when it's needed, but other times we can transition traditional … Continue reading Remote Workshopping: Facilitating a KJ Technique, Fully Remote

Typographic Tweaks for Longreads

During the 7 years I've been involved with Longreads, we've gone from sharing links on Twitter to publishing our own in-depth, investigative stories. While we've grown substantially in scope and focus, the brand has largely stayed consistent. The core of the Longreads brand has always been simple, traditional typography, paired with a healthy amount of whitespace. I've made small … Continue reading Typographic Tweaks for Longreads

Design-led Product Management

Within the WooCommerce division at Automattic we've been taking a design-led approach to building products. What does this (design-led) mean? It means we start with empathy, focus on the experience, and emotions (how a person feels about product/service). We work on understanding the people using our products – their problems, needs, and goals – and … Continue reading Design-led Product Management