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How we build empathy for our customers

July 27, 2017September 4, 2017 / Filippo Di Trapani / 3 Comments

In my last post, I wrote how we use interviews to learn about our customers. They allow us to ask them questions and in their responses we find insights and get inspired. In this post, I’d like to share some other ways we build empathy for the people using our products. Support Rotation 💬 It starts … Continue reading How we build empathy for our customers

Let’s Cut To The Chase

July 26, 2017August 14, 2017 / John Maeda / Leave a comment

Estelle Weyl’s tweet today: Stop asking me for my location. Stop asking me about push notifications. Stop asking for my email. Especially on my 1st visit to your site! is especially compelling to me today because I was earlier managing a customer support issue around embedding MailChimp technology on one their WordPress.com sites. Our current … Continue reading Let’s Cut To The Chase

Don’t forget the emails

July 1, 2017August 14, 2017 / Dan Hauk / 2 Comments

Have you ever signed up for a new site or product, forgotten about it, only to remember later when you check your inbox and see the welcome email? What if that email looked nothing like the service you signed up for? It would lead to a lot of questions in your mind, rather than a … Continue reading Don’t forget the emails

始まりはただのバナーデザイン

June 29, 2017October 18, 2017 / Takashi Irie / Leave a comment

私はAutomatticにてプロダクトデザイナーとして、日常WordPress.comの機能やUI、UX等のデザインをしているが以前に少し違う物をデザインする機会があり、それを経験した上で感じたことを話したいと思います。続きを読む

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