How we build empathy for our customers

In my last post, I wrote how we use interviews to learn about our customers. They allow us to ask them questions and in their responses we find insights and get inspired. In this post, I’d like to share some other ways we build empathy for the people using our products. Support Rotation 💬 It starts …

Let’s Cut To The Chase

Estelle Weyl’s tweet today: Stop asking me for my location. Stop asking me about push notifications. Stop asking for my email. Especially on my 1st visit to your site! is especially compelling to me today because I was earlier managing a customer support issue around embedding MailChimp technology on one their WordPress.com sites. Our current …

Don’t forget the emails

Have you ever signed up for a new site or product, forgotten about it, only to remember later when you check your inbox and see the welcome email? What if that email looked nothing like the service you signed up for? It would lead to a lot of questions in your mind, rather than a …

始まりはただのバナーデザイン

私はAutomatticにてプロダクトデザイナーとして、日常WordPress.comの機能やUI、UX等のデザインをしているが以前に少し違う物をデザインする機会があり、それを経験した上で感じたことを話したいと思います。