常に新しいお客様の体験を見直し続けることの大事さ

数日前、私はJohn Maeda氏からScott BelskyのCrafting The First Mile Of Productを紹介された。この記事は昨年に書かれたもので、内容をご存知な方が多いかもしれない。実は私も昨年に読んだのだが、その頃私はプロダクトデザイナーではなく、そしてすぐに活用できる機会を見出せられなかったせいか、多くのブックマークの一つにしかなかった。しかし、今回読み直した際、この記事は私にとても共鳴したので、まだ読まれてない方のために、私にとってのいくつかのハイライトをシェアしたい。

Crossing the digital divide

Taxiing home after my first Automattic Grand Meetup in Whistler, I was happy to get to know my driver Mohamed. He has been running his family business for over 20 years and also drives a taxi to help make ends meet. Like me, he has three kids and we spoke about them at length. We …

お客様のお客様

私はデザイナーがプロダクトやUXをデザインする際に、お客様と直接会い、彼らの生活に感情移入することが大切なことを書いたが、今月はそれにまた一歩深く習ったことを書きます。

Unifying the UX with Emails

Consider this: Dinner time is fast approaching. Your pantry is bare. You need to go to the store to buy the ingredients for dinner. How would you define your journey to purchasing those ingredients? Where does it start? Once you enter the grocery store? Maybe, but you had to get there somehow. Did you drive, walk, …

Designing mobile native first

One design technique that I've heard casually mentioned here at Automattic is to design the product or feature you're working on "native first", or better yet, "mobile native first". Mobile has been a priority at Automattic for several years now, and the mobile first approach has helped WordPress.com immensely. In addition to mobile first, we also …

Improving Accessibility with Dynamic Font Sizes

We've been working on a number of accessibility improvements to our apps for Android and iOS. Here's a look at how dynamic font sizes are making our apps easier to read.

A Store Story: From features to flows

Fairly recently, I went through a rough time at work. I was working on a project that seemed to go on forever with no end in sight. The scope kept growing, we designed for all the edge cases, and we focused on features instead of who was going to use the product and how. I …