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Crossing the digital divide

September 27, 2017November 1, 2017 / Filippo Di Trapani / 1 Comment

Taxiing home after my first Automattic Grand Meetup in Whistler, I was happy to get to know my driver Mohamed. He has been running his family business for over 20 years and also drives a taxi to help make ends meet. Like me, he has three kids and we spoke about them at length. We … Continue reading Crossing the digital divide

Design-led Product Management

July 27, 2017August 14, 2017 / Ola Olusoga / 1 Comment

Within the WooCommerce division at Automattic we've been taking a design-led approach to building products. What does this (design-led) mean? It means we start with empathy, focus on the experience, and emotions (how a person feels about product/service). We work on understanding the people using our products – their problems, needs, and goals – and … Continue reading Design-led Product Management

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