I still don’t really know how to get website traffic

Despite having three whole months, I managed to put off finalizing this quarter’s blog post until the last minute. The topic? Pick a colleague’s post, and explain why you chose that one. Outline a plan for the post to get 1,000+ views. Imagine that you have a US $20 budget to work with. I’m far … Continue reading I still don’t really know how to get website traffic

How to grow the reach of Ashley’s post with a sticky highlight

How to grow an audience is quite literally a million dollar question. Where there is a gathered audience, there is a group one can build relationship with, talk to about a product or service, and when the right time comes - monetize. Having an audience is a valuable thing, but how does one get and … Continue reading How to grow the reach of Ashley’s post with a sticky highlight

Getting more engagement, from a newbie’s perspective

The design teams at Automattic like to do periodic exercises called Empathy Challenges. The goal in these exercises is to get us thinking in our customers' shoes, to understand their contexts and challenges. This exercise in particular is about understanding how our customers might take an existing post and grow the audience with just a … Continue reading Getting more engagement, from a newbie’s perspective

Learning about driving web traffic as a mobile-only blogger

For this exercise, I wanted to embrace both how little I know about driving web traffic, as well as the two-hour time limit. While I could spend hours researching and learning the best way to drive traffic to my existing content on a blog, realistically I know that most people won't have time to do … Continue reading Learning about driving web traffic as a mobile-only blogger

How to win viewers and influence them to keep coming back

You're a small business owner. You created a website that showcases your services, provides contact information, and of course its regularly updated via your blog. You have been posting for a few months and have recently seen an uptick in business as a result. Its a very small increase, but you want to build on … Continue reading How to win viewers and influence them to keep coming back