How to get more eyeballs.

The commoditization of eyeballs — bought and sold with every click and tap — has brought us into a new era of the internet. Its no longer a hippy haven of happiness. Its about money. And more page views (eyeballs) means more money. Get more views, get more subscribers, get more followers — and then (somehow) you can turn their eyeballs into money. But, how do you get more eyeballs?

Preparations for Bulk Editing

One of our overarching goals for the end of the year here at Automattic is to “close the gaps” between our modern Calypso interface and the classic /wp-admin/ interface. Its been nearly 2 years since we first announced Calypso, but there are still some things missing. One of these “gaps” is bulk editing of your …

Communicate with Silent Movies

It can be hard to describe a visual idea with words. Thats why photos exist. But sometimes even a picture doesn’t get the job done. Thats why GIFs exist.

Rapid Prototyping

A large group of designers at Automattic use Sketch for their work. It's a great design tool, and with the addition of symbols it's become super powerful. We've got a few internal symbol libraries, and each designer likely has a version of their own. Here's a quick screenshot of the symbols from a recent Sketch …

Publishing on WordPress.com

I’ve been on many teams here at a8c over the past 6-or-so years. Switching teams regularly has given me a chance to understand many of the pieces and people that make WordPress an amazing tool. I’ve recently switched again, joining a brand new team lovingly named Link, after Nintendo's classic Zelda series of video games. …