Growing an audience for existing posts

It's a little difficult to outline how to grow an audience for posts that didn't start out with that intention. Majority of the posts we've collected via A8CDesignFlow (& voice) has not be crafted for general consumption, most skew towards internal reflections or broad statements about the design process—which is great—but less relevant as marketing …

Cool Designs, and Flow

When I first started in design, I had this morning ritual where I'd go to a few sites that posted "daily design inspirations" (a long scroll of different work) to get into "flow". What is flow? Flow, also known as the zone, is the mental state of operation in which a person performing an activity is fully immersed …

The Six Universal Experiences

During a Woo design meetup in Lisbon, we spent some time diving into some of our product experiences on WooCommerce (and a bit of Jetpack😉) . Before we dove in, Todd Wilkens (Head of WooCommerce) shared a UX framework called "The Six Universal Experiences". Though it's something we all feel we have an understanding of, …

Design-led Product Management

Within the WooCommerce division at Automattic we've been taking a design-led approach to building products. What does this (design-led) mean? It means we start with empathy, focus on the experience, and emotions (how a person feels about product/service). We work on understanding the people using our products – their problems, needs, and goals – and …

The Art of Shipping and Fulfillment

Over the last 3 months, we've been thinking a lot about shipping and fulfillment on the WooCommerce team. When the thought of shipping comes to mind for most people, it usually goes something like this – "It's not that complicated. You just mail an item to someone by going to the post office." Yes, it …