Learn how I grew my blog readership by 1000% on a $20 budget

With this as your challenge - what do you do: Pick a colleague’s post, and explain why you chose that one. Outline a plan for the post to get 1,000+ views. Imagine that you have a US $20 budget to work with. You resort to crazy tactics surely? Like creating click bait worthy blog titles! …

It just works…

For a long time, this was the reason I used to give people when I would explain why I bought Apple products, which inevitably were more expensive than a similar product offered by a competitor. However, of late, it seems Apple is straying from this ethos - and it made me think of why this …

Designing for the minority

What do you see? What can't you see? What does it feel like? Can you see any colors? Is everything just black and white? These are some of the questions I get asked when I tell someone I am color blind, or if they finally figure it out 🙂 Being color blind is something I …

What you learn in the deep end

Nearly 2 years ago, I took over as the team lead of the team I had joined when I started working at what was then WooThemes. That, in and of itself might seem to have little significance for a blog post, on a blog centered around design, but the team I took over being lead …

Your support team might just be your biggest user research asset in your company

We speak a lot about user research at Automattic within our various product divisions and it's easy to get your head down in the trenches and feel like you don't have the time to come out to even see your users, never mind speak to them! At times I feel like this, and in my …

Streamlining the extension management flow

Say goodbye to having to install a plugin to manage your plugins! Over the past few months, we have been working on figuring out how we could simplify our customer's experience when managing the extensions they bought on WooCommerce.com; as well as the installation and subscription activation of these extensions on their self-hosted site. In …