My plan to build an audience

Blogging isn't easy, and doing it regularly is hard. I know this because it's something I've struggled with for years (as evidenced by the very sparse archives on my personal site). Even if you post regularly, there's no guarantee that you'll actually get traffic, which is usually the point of having a web site. The …

Our Creed

Back in mid-July, John Maeda asked me to write about my first few weeks working at Automattic, but it took me until now to stop and reflect on how it’s been since I was hired in mid-June. Shortly before I applied to work at Automattic, I found the creed, and knew that this was the …