La personalización como feedback

Would you like to read this post in English? Google Translate does a pretty good job translating it! Automattic es conocida por sus productos más visibles: WordPress.com, Jetpack, WooCommerce, Simplenote... Herramientas utilizadas por millones de usuarios, en las que trabajamos a diario (¡y duramente!) para mejorar. Pero en Automattic no solo desarrollamos las herramientas que todo … Continue reading La personalización como feedback

Redesigning legacy navigation for modern times: the Calypso navigation bar

WordPress.com in 2014 had a big problem. It had grown organically over the years across multiple tools and platforms and was periodically influenced with changes coming from the open source community. As a result, it came to have a complicated navigation system across all its pages. One day Shaun Andrews, one of our product designers, … Continue reading Redesigning legacy navigation for modern times: the Calypso navigation bar

Connecting the Dots with Stakeholder Interviews

Recently, I was asked to lead the design and experience of purchasing and owning a domain with WordPress.com. Here's my stream of consciousness as I began to survey the task ahead: Day 1: > Leading design for domains? Exciting! 😀 > We launched WordPress.com/domains recently. There is already some momentum behind domains and great growth … Continue reading Connecting the Dots with Stakeholder Interviews

Improving the on-boarding experience for self-hosted WordPress themes

Looking for a new theme for your WordPress site can often feel like shopping at IKEA. You go to the store, find that amazing piece of furniture, only to discover that it comes all broken into tiny pieces that will take you hours to put together. WordPress themes are not so different. When you look … Continue reading Improving the on-boarding experience for self-hosted WordPress themes

Winning hearts and minds: using customer interviews to learn about your customers

At Automattic we use customer research to help improve our offering. We employ a variety of different methods to study and learn from our customers so we can build better products for them. Some of the approaches we use include conducting customer interviews, running surveys and polls, doing user tests, and offering customer support. In … Continue reading Winning hearts and minds: using customer interviews to learn about your customers